Yozobi’s marketing gurus have deep experience in building effective digital marketing campaigns across various channels, including Google, Facebook, and LinkedIn, and for a variety of industries.

We also offer detailed reporting services to ensure all ad spend can be effectively tracked against key metrics, including all-important conversions.

Our ad campaigns are not set up and then just left to run. The most effective marketing strategies require both detailed management and ongoing optimisation of the ads and the channels they are shown on, to continually fine-tune targeting and maximise campaign outcomes.

We use the latest technologies to automatically build prospecting lists and programmatically push this data to platforms that run outbound emails campaigns on autopilot, using technology that minimises messages being blocked for the recipient and optimises message copy to improve engagement.

Our team has worked with hundreds of companies to scale their customer prospecting campaigns, and we can also integrate other technologies into the process, such as software that embeds video messages in the email body, and solutions that automatically push engaged prospects from automated, outbound campaigns to customers' CRM systems, with related notifications sent to Slack or Teams.

The worst outcome when you have persuaded a prospect to visit your website is for the site’s content to not drive them effectively through your sales funnel.

A sales funnel is typically defined as: top of the funnel - create awareness of your product or service, then middle of the funnel - engage prospects with valuable content and drive them to consider your offering, finally, bottom of the funnel - this is where the prospect is converted into a customer. The more effective this journey is, the more likely it is for those visitors to be converted into customers.
This process is typically optimised by pushing prospects to landing pages (rather than a main website) which speaks to their specific requirements and offers supporting content, such as social proof, on the value of the offering. On-page tools such as automated meeting scheduling capability, live chat features, email address collection from downloadable e-books and embedded video messages also optimise visitor engagement. These known prospects can then be added to mailing lists and other outreach tools to automatically nurture the opportunity in the middle of the funnel until they convert.

The strength of paid digital advertising has already began to wane as Apple and others start to block ad tracking on their platforms, meaning it is increasingly difficult to understand which ad campaigns convert customers, and in 2024, all advertising cookies will disappear completely. It's now more important than ever to utilise first party data to convert prospects, which can be accomplished by producing good quality content and implementing effective outbound campaigns to drive traffic to specific landing pages.

Yozobi is an expert in implementing customer data platforms (CDP), technologies that orchestrate source information from websites, apps & underlying databases and pushes this data to downstream apps, including customer messaging platforms, reporting tools, advertising networks and CRM platforms. The CDP becomes the single source of truth on the customer. Changes to data in these source locations can act as a trigger event for personalised customer messaging e.g. "you need to top up your credit" or to update reporting data in customer analytics software.

A good example of a CDP in action is when insurance companies automatically trigger messages to customers over email, SMS, or indeed in-app when an insurance renewal is due, or a new bundled insurance offering is being launched, maximising customer engagement, upselling opportunities & conversions, both automatically and at scale.